the essential. (a knit presentation)
PROFILE: An Authentic, resilient visionary that excels in team building and collaboration within large-scale organizations. A vintage enthusiast/ seasoned storyteller by nature, with a proven track record to define brand DNA and strategically map out long-term growth opportunities.
GOAL: To lead a globally recognized brand into its full potential through understanding the consumer, the experience of the brand and best in class product that communicates value. To make strides through critical development in product sustainability and consumer awareness.
The essential focuses on Design Development research of what is currently in the market for Fall 2018 as well as best sellers and how to interpret these findings for Fall 2019.
The later part of this project showcases my entire career doing knits at all price points from “run-way” to “real-way”.. I have had the opportunity to work for some of the most leading brands in the fashion industry, while always staying to true to the modern, clean design aesthetic that I love.